"I think there should be more Norwegians everywhere"

Yesterday I posted about John Lydon's current ubiquity. If he wants a lesson on how to have a book to promote but show absolutely zero interest in playing the media game, he'd be well advised to take tips from Richard Ayoade, who recently seemed to have made it his mission to be Krishnan Guru-Murthy's most awkward and difficult interviewee ever. Credit for refusing to jump through hoops.