Like chalk chocolate and cheese

You can just imagine the executive meeting. "Look, guys, we're Kraft and we've recently bought Cadbury. How do we bring the two brands closer together and emphasise to the public that Cadbury is now part of the Kraft family?" Twelve fraught inspiration-free hours later, and the best they've come up with is to market a mixture of Philadelphia cheese and Cadbury chocolate. And they've only gone ahead and done it...