Know Your Enemy
"You promised customers in your advertising an amazing snow-covered Lapland village which was - in your own wonderful words - 'Where dreams really do come true' and 'Where we have prided ourselves on attention to detail'. You told consumers that it would light up those who most loved Christmas. You said you would go through the magical tunnel of light coming out in a winter wonderland. What you actually provided was something that looked like an averagely-managed summer car boot sale."
Judge Mark Horton delivers a damning verdict on the rather less than magical Lapland New Forest.
Saturday, March 19, 2011
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