Soft sell

I'm in Birmingham at the moment, and there's an advert which has been aired several times in this region (I'm guessing that - it's not nationwide, is it?) and which goes something like this (I may be paraphrasing slightly): "There's more to Telford than just great shopping. You can have fun, shop, and just relax". And that's it. Is it just me or are they clearly clutching at straws? Perhaps Telford's very own representative in the blogosphere, Kenny of Parallax View, can do a better job of convincing us of the town's worth?