Thursday, May 23, 2024

"This triumphant bellowing is curdling into a corrosive bluster"

Read the latest Music In The Air report from Goldman Sachs - "a TED Talk from Gordon Gekko in a biker jacket", in the words of Eamonn Forde, writing for the Quietus - and you'd get the impression that all is rosy for the music industry.

Not only does it smack of arrogance and hubris, suggesting that lessons from the early years of the millennium have been swiftly forgotten. Unsurprising, perhaps. But it's also horribly head in the sand and tone deaf, ignoring the contemporary, widely reported realities for so many in the industry - whether that's the record company staff and writers who've found themselves as collateral damage in corporate restructuring; the grassroots music venue operators trying to keep their spaces open on a shoestring; or the artists themselves, earning a pittance from streaming and essentially paying to play thanks to the horrific costs of touring

As Forde argues, the smug assumption that it'll be "jam today, jam tomorrow, jam forever" is at risk of looking extremely foolish. If there's not a rapid recognition that ensuring the health of the whole ecosystem is essential, then the magic money tap enjoyed by the industry's top brass may run dry.

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