Dating website OKCupid collects a vast amount of data on users' personal beliefs and preferences - data which, Christian Rudder realised, could be anonymised and crunched to give some fascinating insights into everything from gender, race and sex to what questions to ask on a first date and what words people who are into rough or gentle sex typically use in their profile descriptions...
(Thanks to Simon for the link.)
Wednesday, December 23, 2015
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