Things that make you go M&M

Here's a piece to make your head spin - a disquisition on late capitalism and philosophy prompted by the existence of the M&M Store in Leicester Square, which it claims "is the site of the latest and most important developments in reification". Even if you don't follow all of the theory (my hand's aloft on that front), it still paints a superb portrait of the store, a monument to hyperreality.

(Thanks to Simon for the link.)