"For all the contents and discontents for all the content of our present
cultural moment, the idea of circumventing the glare of exposure or
side-stepping the careful plotting of media cycles and identity
management seems profoundly illadvised, if not futile. But Godspeed is
looking to try all the same. The band wants people to encounter and care
about this new album, without telling people they should. They seek to
preserve the thrill of anonymous and uncalculated transmission, knowing
full well that these days, anti-strategy risks being tagged as a
strategy, non-marketing framed as its opposite, and deeply held
principles they consider fundamental to health as likely to be
interpreted as just another form of stealth."
From the widely regurgitated blurb accompanying the release of Godspeed You! Black Emperor's surprise new album Allelujah! Don't Bend! Ascend! It's ten years since Yanqui UXO, so you have to wonder (as I did at the ATP they curated) whether their time may have passed. I don't have Allelujah! yet but, as this extraordinary email interview with the Guardian suggests, the fire still burns bright and their message and modus operandi are more urgent and necessary than ever.
Thursday, October 18, 2012
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