Quote of the day
"Now I don't know about you, but of all the qualities I expect from a margarine, a propensity for being pro-active (or, if you insist, Pro-activ) does not figure highly. Proactivity I might look for in a team of management consultants. But a tub of margarine? If anything I want it to passive - pliant, even. I want it to bend to my will, to submit meekly to its fate of being spread out thinly across a slab of white sliced, and then covered with a chunk of beef, a dollop of marmite, or whatever takes my fancy. I certainly don't want margarine that has been on an assertiveness course chipping in with snack-improvement suggestions:
'How about sticking another slice of ham in here, mate?'
'Have you considered a bit of piccalilli at all? Or some radishes? I think this sandwich could definitely use a couple of radishes.'
'Hey, you're spreading me a bit thick there, pal. No need to overdo it - remember I'm packed with fourteen extra vitamins here!'"
Jonathan writes the best blog post about margarine that I've ever read. Jonny B, he's gunning for ya...
Friday, February 18, 2005
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