The cost of clickbait

While regular readers will know Paul Dacre's rag is known as the Daily Heil round these parts, and I despise what it spouts, what it represents and who it employs, I'm not a member of what this Popbitch article calls "the social media police", in that I don't go round telling people "UGH. DON’T LINK TO THE MAIL. YOU’RE PLAYING INTO THEIR HANDS. THEY WIN IF YOU CLICK ON THAT LINK". A good thing too, according to the article, as that claim is actually false - amusingly, the business model is such that the opposite is true: "in clicking on links to the dailymail.co.uk you are helping to destabilise their primary source of revenue and might actually be expediting its demise".

(Thanks to Simon for the link.)