"Here, the music comes last. 5 minute set-up, no sound check, 15 minute set. The 'music' element is all a front, it’s the first thing to be compromised. Corporate money everywhere but in the hands of the artists, at what is really just a glorified corporate networking party. Drunk corporate goons and other industry vampires and cocaine. Everyone is drunk, being cool. 'Official' bureaucracy and all their mindless rules. Branding, branding, branding. It's bullshit… sorry."
Diiv frontman Zachary Cole Smith is clearly enjoying his time at SXSW in Austin.