Hot on the heels of the recent posts about Iggy Pop's appearance in the Swiftcover adverts comes a Guardian piece on the Top 10 Embarrassing Endorsements, limited though it is to sportsmen. Several I agree with wholeheartedly, but adverts like Bobby Moore's advertising trips to your local pub should be positively encouraged.

Even if it was funded by Pfizer, as there wasn't a direct endorsement of any particular product I guess Pele's ad to raise awareness of treatment for erectile dysfunction had to be discounted...