Wednesday, May 28, 2008

It just won't wash

OK, so riddle me this: which is the most blatant example of corporate greenwash? - Swiftcover claiming to be the greenest car insurer by virtue of the fact that they're online, send nothing on paper and have no call centres? Or BAA's boasts about the environmental awards won for the construction of the enormous new Terminal 5?

(I'm not the first to single out the latter - it's already been done by people far more qualified to comment than me...)

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