The Oxford University Press' choice for word of the year so often speaks volumes about contemporary culture, and this year's, "rage bait", is no different. Media platforms and individual content creators seek to draw consumers in for financial gain, and provoking anger has become seen as an easy way to do so.
It's rare these days that I go on social media and don't see at least one thing that instantly boils my blood. Of course, rather than getting sucked in and wasting energy on indignant sharing and commenting, the sensible option is to refuse to be manipulated and simply block and/or switch off. Easier said than done sometimes, though.
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