Monday, June 05, 2017

Get your nose in a good book

In my old job in book production, on any given day you would spot at least one production editor opening a box of advance copies direct from the printer, taking out a volume and having a surreptitious sniff. In truth, it was genuinely one of the perks of the job. So it comes as no surprise to learn that research into the smell of books is revealing powerful emotional associations and connections to cultural values that go beyond merely what's on the cover or printed on the pages inside.

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