Saturday, December 06, 2014

The mother of all marketing gaffes

Whichever bright spark decided it would be a great idea to send promotional texts pretending to be from festival-goers' mums had clearly not thought it through. The reaction of Ros Prior, whose mum had been dead three years, and others was enough to land the organisers of the Parklife festival in Manchester with a £70,000 fine.

(Thanks to Abbie for the link.)

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