Of all the responses to U2 and Apple stealth-bombing people with the former's Songs Of Innocence, I think Washington Post critic Chris Richards' pithy effort might be my favourite: "On Tuesday afternoon, U2’s new album was just there, waiting for you. Like an Ikea catalogue. Or a jury summons. Or streptococcus."
Richards was certainly not alone in being irritated by the stunt, to the extent that Apple have bowed to pressure and made it easier to purge your iTunes library of the offending album.
Not that the ongoing collaboration between the band and the firm is showing any signs of coming to an end, mind - on the contrary, they're apparently working on a new digital music format that "will prove so irresistibly exciting to music fans that it will tempt
them again into buying music - whole albums as well as individual tracks". I've got news for you, Bono and Cook: some of us never stopped.
(Thanks to Neil for the first link.)