Here's something that brings a whole new meaning to the term "taste-making". Scientists (or boffins, if you'd prefer) have not only identified the part of the brain that relates to musical taste, but have also discovered the ability to manipulate it. Cue lots of mind control experiments on Kasabian fans, please.
However, if it's an appreciation of modern pop music that you're after, you needn't volunteer yourself as a guinea pig just yet. Instead, you could try following Owen Pallett's attempts to explain the genius of the likes of Beyonce's 'Crazy In Love' through the use of music theory.