Tuesday, May 01, 2012

Building regulations

On the off-chance you haven't seen these: Jung Von Matt's very clever 'Imagine' marketing campaign for LEGO. Still, it doesn't stop me from wanting to shout: "If you think the imagination is so wonderful, LEGO, then why do you churn out so many horrible cash-generating tie-in ranges with such highly specialised pieces that can't really be used in any models a child might want to construct out of personal creativity?" Child of the '80s, me - back when a set of LEGO bricks did genuinely allow your imagination to run riot.

(Thanks to Matt for the link.)

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