Thursday, June 15, 2006

The hard(back) sell

If you thought books are in the bestseller lists and on prominent display in bookshop windows purely on the strength of public interest, then think again: "That W H Smith’s 'book of the week' title, which attracts you as if it had won a prize, has been bought and paid for. The publisher handed over £50,000. Waterstone’s Book of the Week accolade is £10,000, less for ecstatic mini-reviews. Borders charges for 'fiction buyer’s favourite'".

(Thanks to Richard for the link.)

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