Saturday, July 19, 2003

Know Your Enemy #21

No Rock 'N' Roll Fun on big bad media wolf Clear Channel:

"In conclusion, reports MediaGuardian, Mr Parry also said he wants to put paid to "myths and legends" about his company and address its image as "big bad" ogre of the industry. "They want to portray us as mindlessly commercial, only interested in selling hamburgers. We absolutely accept the fact we are a commercial broadcaster. Our success is based on maximising advertising revenue. The part [British radio executives] chose not to hear is that we do that by maximising and delighting listeners - if you don't have any listeners you don't have anything to sell." So, erm, that would be be being mindlessly commercial then, Mr. Parry - what you do is maximise listeners by appealing to the Lowest Sustainable Denominator. However much it might delight the audience, you're still flattening down the radio landscape to do it."

(Read more about Clear Channel's plans for world domination here.)

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