"Quick question: how many sleeps until Christmas? I should warn you that if you answered with a number – any number at all – then you're dead to me. On the other hand, if your response was something along the lines of, 'I am an adult human being, and your assumption that I calculate time in a measurement as infantile as sleeps is both the strongest possible insult to me and a tremendous embarrassment to this publication', then we're going to be fine."
The Guardian's Stuart Heritage is no fan of "the cutesification of everything".
(Thanks to Rich for the link.)