So, Oxford is the best place in the UK to live and work, then? Not so sure about that, given that it's permanently full of either bumbling tourists drinking in the myths or pretentious, braying, scarf-wearing toffs already drunk on tradition. Sure, it's nice to look at and has some great pubs (an essential requirement, of course), but - Cowley Road aside - all too often it feels like being in a stuffy museum, a place that's all about the preservation of the past rather than the vibrancy of the present and future.
Still, I don't suppose those are the sort of things that PwC and Demos were interested in. Their definition of quality of life may not have been restricted to solely economic factors, but personally speaking it doesn't seem to have been broad enough.
(Thanks to Louise for the link.)